The Quadruple Opt-InListen, if you're like me, you want to keep on top of all the changes in your industry and how they'll have an effect on your bottom line.  If you use email to stay in touch with your customers, then you're going to want to know about the possible upcoming changes facing the Internet Marketing industry in regards to email marketing and deliverabilty.

I just got back from Yanik Silver's, Underground Online Seminar in Washington D.C. where all the who's, who of internet marketing were this past weekend.  Although, the recording of the seminar was completely prohibited, I was able to capture a great interview, outside of the seminar, of course.

And I'm glad I didn't leave the camera at home for this one!  I was able capture a candid and insider's interview of Jimmy Sweeney (www.HonestEOnline.com) interviewing Jeff Mulligan  (www.QuickieProfits.com) about the latest and upcoming standards facing the Internet Marketing community.

As I'm sure you're already aware, in this day and age it's becoming more and more difficult to keep the attention of your customer. People have so many distractions from T.V. to the Interent, to cell phones, to cell phones with Internet and the list goes on and on. This results in "Customer A.D.D."  As a result, your important email about your latest and greatest product dealing "Rock Hard Abs" or whatever you're selling is getting open less and less.

If you do any email marketing you know there's a problem when it comes to email deliverability and getting your message in front of your customers eyes.

Currently, the best way of ensuring your email gets delivered is to have your customer click on a confirmation link after they've requested something from you.  This is known as the Double-Opt-In standard.  In case you don't know what Double Opt-In is, this is the process of verifying the person you're sending email to, actually wants you to be emailing them by clicking on a confirmation link before you send any email to them.

In order to pull the Double Opt-In off, you need an autoresponder. You can use a third-party company such as AWeber, Constant Contact or IContact or you can purchase your own hosted version like Interspire (formerly Send Studio).

The Double-Opt-In standard supposedly helps cuts down the amount of spam we all receive...I'm not sure if this is really working.  But anyway...

Before you go out and sign-up for an autoreponder service or buy your own hosted version, you need to listen to what the pros are saying about the next and greatest thing when it comes to email deliverabilty.

Let's face it, the higher your deliverabilty rate is, the more money you'll make.

They say the Double Opt-In standard is being replaced by the new "Quadruple Opt-In" standard and this video gives you a sneak peak into this entirely new and innovative process. Will email companies like Aweber, iContact and Constant Contact require you to use the "Quad Opt-In"? Is Double Opt-In going to soon be obsolete? Is DNA confirmation really necessary?

Make up your own mind and be sure to read the EARNINGS DISCLAIMER because this information is dangerous!
Quadruple Opt-InQuadruple Opt-In

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Filed under: Featured • Humor • Internet Marketing

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